Poiyah Media welcomes Wilhelm Shifeta

Poiyah Media has welcomed Wilhelm Shifeta (20), a third‑year media and communications student majoring in public relations at the University of Namibia (UNAM), as an intern at the agency. Shifeta is based in Windhoek and officially joined the organisation on 16 March.

Shifeta describes himself as someone whose path into media and communication has been strongly shaped by leadership from an early age.

His passion for growth and responsibility began during his high school years, when he served on the learner representative council (LRC).

“I have been passionate about student leadership and personal growth from a young age. Being an LRC in high school shaped the person I am today,” he said.

Before joining Poiyah Media, Shifeta gained valuable leadership experience as a school representative and through his involvement with the National Association of Namibian Students (Nanso).

He believes these roles prepared him well for the demands of a professional media environment.

At Poiyah Media, Shifeta’s responsibilities primarily focus on project and social media management.

As he settles into the role, he says his focus is on "mastering the operational flow of the agency and making sure that every project I manage meets our professional standards".

Following in respected footsteps

Shifeta says his decision to apply for the internship was driven by long‑standing admiration for the company and its founder, Ilke Platt.

“I have always been passionate about working at Poiyah Media. I have followed Ilke Platt’s journey for a while, and her professionalism and values encouraged me to apply,” Shifeta shared.

Looking ahead, he sees this role as an important step towards his long‑term dream of becoming a seasoned public relations practitioner, with the goal of one day leading his own agency.

His work style is grounded in structure and problem‑solving. He describes his approach as a balance between servant leadership and strategic thinking. “I work in a methodical and system‑oriented manner. I try to build systems that are strong enough to avoid future issues,” Shifeta said. When dealing with pressure, he relies on organisation and preparation, while continuing to learn the importance of working ahead of deadlines.

Leading by example

Shifeta believes his appointment can have a wider impact beyond the organisation itself, especially for young people who look up to him.

“It serves as a platform to inspire others. There are people who look at my journey and feel encouraged."

On a personal level, his motivation is deeply rooted in family and ambition. “My mother motivates me, and I also have a strong drive to succeed,” he explained.

As for maintaining balance, Shifeta admits it is not always easy, but he is intentional about separating work from personal time whenever possible.

Looking five years ahead, he sees himself working as a public relations officer within a corporate organisation, leaving behind a legacy defined by professionalism, timeliness, and meaningful impact.

In closing, Shifeta encourages young Namibians not to shy away from pursuing careers they are passionate about. “Don’t let people discourage you. Volunteer to gain experience, don’t limit yourself to school only, and don’t let rumours about salaries decide your future,” he advised.